MEET ANISA SOJKA
Well wow, where do I begin?
Years in the making and I am so proud to finally introduce you to CELUI. As a beauty content creator, I have tried every hair product imaginable and felt there was a big gap for a brand that is clean, naturally derived, multi-use and ethically made. Thus, CELUI (pronounced cell-we), which means ‘The One’ in French, was born.
After extensive testing and comparing formulas, I can proudly say this is The One brand that will stop you in your search for the perfect hair care solution. It is The One for all hair types.
I am all about the most natural approach to maintaining your hair and I struggled to find exactly what I wanted on the current market. Health is wealth and CELUI is proud to have a no-nonsense, natural approach to healthier hair.
If you’ve been following me for a while, you’ll know I have a detailed and dedicated haircare routine. When I set out to create my own haircare products, they had to meet my highest standards. I’ve poured extensive time, research, and care into perfecting it all, for you. My goal is simple: to share the products I truly believe in and help you achieve healthier and stronger hair.
INSPIRED BY FAMILY TRADITIONS
Born and raised in The Gambia and deeply rooted in Moroccan heritage, caring for our hair was never just a beauty ritual, it was a meaningful part of our everyday lives. From a very young age, haircare was woven into our routines, passed down through generations with intention and love.
My mother would use a variety of natural remedies, to help strengthen, soften, and protect our hair. These moments were more than just maintenance; they were bonding rituals, a way of connecting to our culture and honouring our roots. Those early practices shaped the way I understand haircare today, as a form of self-respect, healing, and care that starts from within and shows in how we carry ourselves.
That legacy continues to inspire every product I create with CELUI — grounded in tradition, guided by experience, and made to support your healthiest hair journey.
I have been using my products for years and I can truly see and feel the incredible improvement in the health, strength, thickness, length, shine, and softness. I hope you love it all as much as I do and stay tuned for lots more natural goodness coming your way.
Much love,
Anisa x
THE ONE
For all hair types.
NO NONSENSE HAIRCARE
A non-greasy blend of 100% natural oils and botanicals to help nourish, hydrate and add shine to your hair.
BOOST HYDRATION & SHINE
Protects your hair from the friction and moisture absorption of your pillowcase. It helps prevent breakage, dryness, frizz & tangles while boosting shine & hydration.