MEET ANISA SOJKA
Well wow, where do I begin?
Two and a half years in the making and I am so proud to finally introduce you to CELUI. As a beauty content creator, I have tried every hair product imaginable and felt there was a big gap for a brand that is clean, multi-use and ethically made. Thus, CELUI (pronounced cell-we), which means ‘The One’ in French, was born.
After extensive testing and comparing formulas, I can proudly say this is The One brand that will stop you in your search for the perfect hair care solution. It is The One for all hair types.
I am all about the most natural approach to maintaining your hair and I struggled to find exactly what I wanted on the current market. Health is wealth and CELUI is proud to have a no nonsense, all-natural approach to healthier hair. If you've followed me on social media, you'll understand that hair oil is my ultimate hero product so I've put extensive time, research and care into perfecting our oil which is the basis for smoother, stronger, shinier hair.
INSPIRED BY FAMILY TRADITIONS
Born and raised in The Gambia, surrounded by Moroccan heritage, my mother used an assortment of natural remedies to treat my hair - olive oil being the main one.
Given olive oil is a natural emollient that helps nourish and condition hair, my mom and I would use it as a hair treatment regularly. She would also give me a teaspoon every day, as there are so many nutritious benefits for your well-being. Inspired by this, CELUI is a brand built from heritage beauty rituals for all hair types and it is for this reason the main ingredient in our first product the 'Nourishing Hair Oil' is olive oil.
It is the only oil I have been using on my lengths for the past 1.5 years and I can really see and feel an incredible improvement in the shine, strength and softness. I hope you love it as much as I do and stay tuned for lots more natural goodness coming your way.